When the popular real estate duo of Tom Postilio and Mickey Conlon, stars of HGTV’s “Selling New York,” were hired as the fourth (and it turned out final) brokers to sell the New York City pied-à-terre of legendary actress Joan Collins, they realized no ordinary open house would suffice for the relaunch of the listing.
By embracing an opportunity to tap into the seller’s star power, Postilio and Conlon spearheaded an extravagant $1 million temporary makeover of the apartment to showcase its old-world movie star glamour, including the support of Steinway & Sons, who provided a fabulous white baby grand for the open house.
“We called in favors all over the place from several designers and vendors,” say Postilio and Conlon. “Cocktails and food were provided by our favorite NYC restaurant, and lots of Champagne was served.” The event was well-attended, garnering the attention of the entire brokerage community, as well as that of several previous prospective buyers who came back for a second look. (The property received multiple offers and sold six to eight weeks after the open house at well above its $2.35 million asking price.) The entire process was filmed for “Selling New York,” on which Collins made her first-ever reality TV appearance.
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